Who are we and what is our ambition?

Digitalpiano.com is one of the largest family-run piano stores in the world. It is a business whose vision is to inspire people to make music and play the piano. But how did Digitalpiano.com come into existence? To answer this question, we need to go back in time.

It all started when Søren Juhl- Sørensen founded the family business "Juhl- Sørensen" in 1895, with a focus on upright and grand pianos. When digital pianos entered the market in the 80s, they were also introduced to the range. A peculiarity of the company is that it has an exclusive distribution agreement with both Steinway (1959) and Kawai (1976) to this day.

Digitalpiano.com is an independent subsidiary of the Juhl-Sørensen group. The traditional enterprise is led in the fourth generation by Morten Juhl- Sørensen who is the CEO. The expertise which have been accumulated over decades ensure the quality of work as well as the compliance of the values. Both companies stand out for their excellent customer service, wide range of products and unrivaled price-performance ratio. Digtialpiano.com has managed to combine tradition and modernity in one.

The webshop, which has already been rated over 1,150 times on Trustpilot, is Digitalpiano.com's starting point for sales in Europe. Digitalpiano.com already has stores in Copenhagen, Stockholm, Helsinki and Aarhus, where a new store with showrooms, studios and a large modern warehouse on a 3,800m2 area was opened in 2021.

The new showrooms with 6-meter-high ceilings offer a unique sound experience which also allows the possibility for virtual presentations of digital pianos in a unique location. In case you are not on site and unsure about your choice, you are always welcome to book a free online appointment with us on our website. This way we can answer all your questions and find the right instrument for you by making sure to pay attention to your personal wishes.

The company has constantly been growing over the past years and stands out for its quick delivery in all over Europe. Throughout the ordering process, the customer service is available to always answer your questions.

The new store also has classrooms, a workshop, concert facilities and a large modern warehouse. DHL Freight is the company's primary carrier and enables Digitalpiano.com to provide a fast and reliable delivery, as well as a tracking system that is linked to the webshop. This way Digitalpiano.com always has a good overview.

If you want to know more, feel free to check out our Youtube channel where you can find everything from unboxing to comparison videos.   

https://www.youtube.com/c/DigitalpianocomWebshop